Return to STRATO

We are returning to our roots, and re-branding back to STRATO

History of BlockApps and STRATO

The history of BlockApps and STRATO is deeply intertwined with the history of the Ethereum project:

The Mercata Marketplace project was announced in November 2023 as a marketplace for RWAs on-chain, including carbon credits, precious metals, whiskey, art, sneakers, clothing, cards, figurines and NFTs. Over time that marketplace application came to be called STRATO Mercata, on top of the STRATO Platform (the application platform built around the original Haskell client way back in 2015).

We launched STRATO Mercata V2 in October 2025, which was pretty much an entirely new product, with new focus on basic DeFi with crypto, stables and tokenized precious metals.

Some people (including the author) have found the two-word naming to be confusing. Is it STRATO Mercato? STRATA Mercata?

So we're going back to our roots. We're STRATO, plain and simple, as we were back in 2015!

Perhaps we can even revive some of the classic merch?

logo
Original STRATO logo from 2015
kieren
Kieren James-Lubin at ConsenSys dApp-a-thon, June 2015
victor
Victor Wong at ConsenSys dApp-a-thon, June 2015
team-photo
Team photos, with Victor Wong, Jim Hormuzdiar, Kieren James-Lubin, Kristoffer Josefsson and Ryan Reich, October 2015
kieren-and-victor
Victor Wong and Kieren James-Lubin being interviewed on Bitcoin Epicenter at DEVCON1 in London, November 2015
buenos-aires
Team dinner with Kieren James-Lubin, Zsolt Felföldi (Geth team), Natasha Hormuzdiar, Jim Hormuzdiar, Bob Summerwill and Victor Wong at Devconnect in Buenos Aires, with Kieren rocking the vintage merch, November 2025

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